The power and reach of social media is undeniable. For a photographer or artist, the benefits of being active online are countless. Among other things, it’s great for creative growth, networking, and expanding your potential client base.

But with so many platforms out there, how you decide which one is the right one for you? And once you’ve honed in on a platform, what are the best practices to follow to grow your audience? In a field filled with so many others, how do you stand out from the crowd and make yourself known?

Pei Ketron made her name in photography using Instagram. She now has more than 820K followers worldwide, has been featured in countless articles on optimizing social media, and counts among her clients companies like Adobe, Bloomingdale’s, American Express, Mercedes, and Save the Children.