Herb Alpert, legendary musician, artist, and philanthropist has sold more than 72 million albums (29 of them gold or platinum), outsold The Beatles in 1966, and co-founded A&M Records, the most successful independent record company in history.

John Scheinfeld’s documentary Herb Alpert Is… is a passionate and inspiring exploration of Alpert’s personal and creative journey that reveals the critical events, experiences, and challenges that have shaped an extraordinary life and instilled deep within the Grammy®-winning trumpeter the desire to make a difference each and every day.

Colleagues ranging from Questlove to Sting to Quincy Jones to Burt Bacharach, Richard Carpenter, Sergio Mendes, Bill Moyers, and Billy Bob Thornton bring their unique voices and perspectives to telling this remarkable story.

Watch trailer at Vimeo