Artist as Entrepreneur | Session One: Laying Groundwork for Success
This workshop provides a strategic approach to developing and sustaining life as a professional artist. Participants will be given an overview of the arts ecosystem and help in clarifying career direction, plus wider awareness of options for exposure and support. Emphasis will be on the cultivation of an entrepreneurial mindset to identify independent and nontraditional alternatives while encouraging critical thinking about artists’ roles and place in society. The workshop will introduce business basics needed by artists today, such as planning, marketing and communications, fundraising, finance and legal issues. By the end of the day, students will have initiated a personal plan and clarified their values, choices, and goals for the future.
Nationally-acclaimed artist Deborah Oropallo will share remarks about her own experience, joining participants for the reception featuring local bites and beverages.
TEXTBOOK (included in workshop fee):
Business of Art: An Artist’s Guide to Profitable Self-Employment, 2nd edition. Published by Center for Cultural Innovation, 2012.
Kathryn Reasoner has won awards and recognition for her advocacy on behalf of artists in society and for her transformational leadership of Bay Area institutions such as di Rosa and the Headlands Center for the Arts. Her professional activities have been diverse and wide-ranging, including service on international, national and regional arts boards, juries, and commissions. She has taught for two decades at art colleges and universities in the US and Japan and continues to pursue broad interests in the field, speaking, and advising arts and cultural institutions locally and abroad.
Deborah Oropallo was born in Hackensack New Jersey. She received a B.F.A. from Alfred University and an M.A/M.F.A. from The University of California, Berkeley. Although originally trained in painting, Oropallo’s practice incorporates mixed media including photomontage, computer editing, print technique, and paint. Her composite works utilize layered visual sources to produce a dense interplay between time, place, form and content. The resulting works bear traces of the distortions that evolve or remain from digital manipulation and removal. Oropallo’s work has been featured in solo exhibitions at the de Young Museum, the Boise Art Museum, Montalvo Gallery, and the San Jose Museum of Art. Her work has been included in group exhibitions at the Whitney Biennial, The San Francisco Museum of Art, the Corcoran Gallery Biennial, the Jewish Museum, and the Richmond Art Center. Oropallo’s work has been featured in two monographs: POMP (2009) published by Gallery 16, and How To, published by the San Jose Museum of Art. Oropallo is also a recipient of a National Endowment for the Arts Award, a Eureka Fellowship from the Fleishhacker Foundation, the Engelhard Award and a grant from the Pollock-Krasner Foundation.